Andreas's Top 5 Business Books
Warren Bennis: "On Becoming a Leader"
Warren Bennis deplores what he considers a dearth of leadership in the world. "Although he provides solid, practical guidance on how to fill this vacuum, his philosophically and psychologically rich volume seeks primarily to define leadership--which, in his view, requires self-knowledge and clear personal goals," reported Publishers Weekly. Warren, who is the legendary leadership guru, is an incredibly wise person, and I am glad that he supports my projects with all his expertise and experience.
Addison-Wesley
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Warren Bennis deplores what he considers a dearth of leadership in the world. "Although he provides solid, practical guidance on how to fill this vacuum, his philosophically and psychologically rich volume seeks primarily to define leadership--which, in his view, requires self-knowledge and clear personal goals," reported Publishers Weekly. Warren, who is the legendary leadership guru, is an incredibly wise person, and I am glad that he supports my projects with all his expertise and experience.
Addison-Wesley
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Mihály Csikszentmihályi: "Good Business-Leadership, Flow, and the Making of Meaning"
To me this is the best book ever written on happiness, enjoyment, and motivation in the job. The basic theory of "Csiks" is that the point is for everybody to find their balance between ambitious goals and their own potential performance. Csikszentmihályi was a speaker at the Waldzell Meeting 2004 and is one of the wisest people I ever had the chance to meet. All his books are absolutely worth reading. Penguin
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To me this is the best book ever written on happiness, enjoyment, and motivation in the job. The basic theory of "Csiks" is that the point is for everybody to find their balance between ambitious goals and their own potential performance. Csikszentmihályi was a speaker at the Waldzell Meeting 2004 and is one of the wisest people I ever had the chance to meet. All his books are absolutely worth reading. Penguin
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Michael J. Gelb: "How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day
This is an excellent guide to the creativity principles of the great universal genius Leonardo da Vinci and contains a large number of practical examples of how to enhance your own creativity.
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This is an excellent guide to the creativity principles of the great universal genius Leonardo da Vinci and contains a large number of practical examples of how to enhance your own creativity.
Dell Publishing Company
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Margaret Mark & Carol S. Pearson: "The Hero and the Outlaw - Building Extraordinary Brands Through the Power of Archetypes"
At last something "new" on the subject of brands and brand management. This book helps you present your own story and that of your brand in a way that it develops archetypal attraction. McGraw Hill
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At last something "new" on the subject of brands and brand management. This book helps you present your own story and that of your brand in a way that it develops archetypal attraction. McGraw Hill
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Peter Senge: "The Fifth Discipline"
In 1990 the "The Fifth Discipline" set off a revolution in the business world and was identified by the Harvard Business Review as one of the seminal management books of the past 75 years. The Journal of Business Strategy named Peter Senge as one of the 24 people who had the greatest influence on business strategy in the 20th century. At the Waldzell Meeting 2005 I had the honor of moderating a dialog between Peter Senge, the "Lord of the Genes" Craig Venter, and the recipient of the Pritzker Prize Thom Mayne.
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In 1990 the "The Fifth Discipline" set off a revolution in the business world and was identified by the Harvard Business Review as one of the seminal management books of the past 75 years. The Journal of Business Strategy named Peter Senge as one of the 24 people who had the greatest influence on business strategy in the 20th century. At the Waldzell Meeting 2005 I had the honor of moderating a dialog between Peter Senge, the "Lord of the Genes" Craig Venter, and the recipient of the Pritzker Prize Thom Mayne.
read more...